What's in store for the next major Google algorithm update? The search engine giant recently released an update that focused on a website's content. It's a big deal because it could lead to a dramatic drop in rankings. Fortunately, this update focused on content rather than ranking, making website owners better prepared for it. In this article, we'll cover how this update may affect mobile-friendliness and the overall experience of a page.
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Impact on websites
The core algorithm update to Google's search engine will affect websites in a number of ways, including the order in which they appear in search results. Previously, Google has released a similar update in April, which affected websites with superficial reviews. The latest update, dubbed the "Page Experience Update", will target websites that provide in-depth product reviews. The new update will also penalize websites that use less-than-critical content on their pages.
As far as the impact of this algorithm update on websites is concerned, website owners should not panic. This update is broad and likely to improve the Google system. In addition, while it may result in a slight drop in rankings, it's important to keep in mind that a website can recover from a core algorithm update by implementing a number of improvements to its content and structure. While there is no guarantee of recovery from an update, not making improvements is virtually a dead end.
The May 2022 rollout of the Google core algorithm update is expected to affect websites in a number of ways. Firstly, it will affect SERPs, especially in niche industries. As far as affecting websites, the update will not affect all industries, but it will affect some. Those in the health industry should optimise their pages before the update. Secondly, it will significantly impact the search results for pages with sensitive content.
Although Google releases these updates several times a year, the most recent one came just before Thanksgiving and Black Friday. It caught SEO experts off-guard, as the company usually releases them toward the end of the year. The November core update, for example, was accompanied by much more volatility than usual. Desktop and mobile SERPs experienced a 12-percent increase in volatility. It's important to remember that Google's core algorithm updates improve Google's systems, not penalize individual websites.
While the update's effects on websites are yet to be fully felt, many websites are already suffering from decreased organic rankings. While many website owners believe this is due to poor SEO, the changes are not related to SEO problems. Instead, Google focuses on finding better answers to search queries, and these updates will result in lower search rankings. However, some websites may experience a slight drop in traffic. However, the impact on organic traffic will be minimal, if any.
Preparation for an algorithm update
If you want to ensure your site's search ranking in 2022, prepare for the next Google core algorithm update. Google's algorithm updates are made up of core updates and minor updates applied to websites periodically to give users the best results possible. Despite the efforts of a dedicated technical SEO team, a Google core update is likely to have a significant impact on your search rankings.
The recent update that impacted affiliate websites targeted short, shortened pieces of content and spam websites. Now, the algorithm prefers longer, more comprehensive pieces of content, both text and video. But the newest Google core update is so complex that it is difficult to pinpoint specific improvements. For this reason, SEO specialists, site owners, and digital marketers are already panicking about it. But what should you do? Fortunately, there are several things you can do to improve your site's ranking.
The latest update is similar to the one released in April of 2021. The primary goal of the algorithm update is to improve the quality of product reviews. By making these reviews more useful, Google wants to make its results more relevant. This means a significant impact on sites that rely on buying guides. Furthermore, Google's team has revealed that they now emphasise deep-diving research and incorporate it into their algorithms.
A Google core algorithm update affects all categories of websites, including insurance, healthcare, and money. The EAT update affected money websites, while the YMYL update affected finance and healthcare websites. The latest update - known as 'The Freshness Update', added relevance to Google's algorithm and grouped results according to urgency. In addition to its recent Freshness update, Google has also improved its ability to pick up snippet text from the main content of a web page. These rich snippets are placed in headers and menus on websites.
The latest Google core algorithm update was first released on mobile devices in June and August 2021. The desktop update follows in February 2022. Fortunately, there's still time to prepare for this new update. The June 2021 core update was much slower to roll out than the November update, so most websites shouldn't see any changes until February. But you can get a head start by monitoring local marketing performance.
Impact on mobile-friendliness
The Google May 2022 update is a global rollout that targets authoritative content for users. While it has not affected any specific region, language, or website category, the update could negatively impact some websites. Some of the websites under-rewarded by Google before the update might see an uptick in traffic and rankings. Other websites may see a decrease in traffic or experience a boost.
The impact of Google's update on mobile friendliness is likely to be substantial. Mobile users expect instant page loading times, and 5G cellular networks are rapidly launching worldwide. Google's new page experience signals will play an important role in this and other updates in the near future. However, the exact timeline for this update is not known. Google may delay the initial rollout until August 2022. Users may notice SERP fluctuations in August 2022.
The May 2022 core algorithm update has caused a stir in SEO circles. Graphs shared by algorithm trackers indicate drastic changes in SERPs. Google's Public Liaison for Search, Danny Sullivan, has warned that these changes will take two weeks to roll out fully. If you don't make improvements now, you won't get a chance to recover from them.
Google has recently changed the meta description character limit. Its previous limit is 155 characters. Google's mobile algorithm takes the user's screen resolution into account, and this change will positively impact mobile users. This update isn't likely to affect desktop users, but mobile-friendly sites will have an edge. So, how can you improve your mobile site's performance? There are several ways.
The first change is that it will not affect desktop rankings. This means that mobile-friendly websites will not lose rankings. Instead, Google will use the desktop URLs to calculate the mobile-friendliness signal. The other signals that affect ranking are mobile-friendly, authority, trustworthiness, and responsive design. As long as you follow these guidelines, you'll be on your way to a better ranking with Google.
Impact on page experience
The impact of Google's Page Experience Update on your website will become clear in February 2022. Google first announced page experience signals in May 2020, but the new signals are a step toward assessing your site's usability and mobile-friendliness. In addition to desktop, Google has also announced page experience signals for mobile, with the final rollout set for August 2021. The new signals will have the same impact on your site's SERPs as the core algorithm update, but you can take action now to ensure your site has the best user experience possible.
The changes have slowed down in the past two days, but some industries still see volatility. Google's core algorithm update in May 2022 will affect the page experience of sites in several industries. While some sites will be affected the least, other sectors will likely see significant changes. The least affected sectors are Arts & Entertainment, Games, Home & Garden, Internet & Telecom, and News sites. Knowledge panels and images have also been added to the SERP.
Moreover, the impact of Google's core algorithm update is likely to be widespread and noticeable. However, the core algorithm update is not designed to target specific content; it is meant to improve Google's systems in general. In other words, the pages affected by the update are not penalised but instead assessed against other web content published since the last update. The most effective way to combat the impact of Google's core algorithm update is to provide quality content. While it may not be possible to recover after one update, failing to improve your page content is a virtual certainty.
Before the March 3 core algorithm update is rolled out, web admins should take action by implementing new strategies. A conductor can help you track trends in page performance. Users can create custom annotations to analyze how their pages performed before and after the March 3 update. Moreover, Conductor also helps web admins monitor the impact of Google core algorithm updates on-page experience. The new core algorithm aims to address scammers and make the system more fair and efficient.