Hiring a technical SEO agency requires patience. Exceptional agencies will publish the results of their experiments. Look for content that stands out in your niche. They may even have a Web developer on staff. But don't be fooled by their low prices; hiring a technical SEO agency will still cost you more than if you had your Web developer. Read on to learn how to choose the right agency for your needs.
Site speed
A good website should load quickly. Google's core web vitals tool shows whether a site loads quickly and delivers a great user experience. Technical SEO specialists work to improve site rendering and page speed, increasing rankings in this area. The HubSpot survey found that 74% of companies globally cite inbound marketing as an important element of their strategy. When done right, inbound marketing drives high-quality traffic to a website.
A good technical agency will be able to guarantee that all three phases of an SEO audit are properly performed. These three stages are crawl ability, execution, and indexation. The subject of technical SEO is broad and sometimes confusing. Read a Technical SEO manual before hiring an agency. A guide is available online that outlines all of the steps involved in an SEO audit. Technical SEO experts can also offer you advice on how to improve your site's speed.
User experience (UX)
Aside from ensuring your website is technically sound, you should also be aware of the agency's user experience (UX) capabilities. An agency that provides this kind of service should have a project manager who can walk you through the entire process and ensure that the result meets your expectations and goals. The agency should also provide other web design and digital marketing services. If possible, it is best to hire a single agency.
UX is essential for Google, which measures how helpful a site is to users. If a user's experience is poor, it could lead to no conversions and a bad ranking. A high-quality UX helps visitors find answers faster and highlights professionalism. A good UX strategy can also boost your brand awareness. So, before hiring an SEO agency, ask yourself these questions:
Web developer on staff
You've probably heard that SEO experts are not cheap. And that's true, but it is also not practical to redesign your website from scratch when you're having problems with your site. Instead, you should focus on fixing the most obvious problems and let a technical SEO agency handle the rest. Here are a few reasons why. They will be able to boost your Google PageSpeed score and guide your web developer team through CMS migrations.
Experience is vital. Not all SEO specialists are technically gifted. But it would help if you still looked for someone who has done similar projects. A technical SEO agency should be able to showcase a large range of case studies. Ask them for information about previous customers, tasks they've completed for them, and their results for each of them. You'll also want to know whether they have a structured process for technical SEO.
Cost of hiring a technical SEO agency
When choosing the right technical SEO agency, you should remember to think long-term. It may carry some while before your website sees any results, especially if Google constantly changes its algorithms. Hence, it is better to pay for monthly retainer services than a one-time project. Another thing to consider is whether you want to hire a one-time expert or go for monthly maintenance. This way, you'll have the most suitable of both worlds: a technical SEO agency's expertise and expertise.
Moreover, a technical SEO agency's services will reduce your advertising and marketing costs. However, it's important to note that it's not a one-time investment; you'll need to keep up with it to see results. Besides, it's impossible to see results overnight, so it's better to hire a technical SEO agency to maintain your website. You'll save money by eliminating the need to advertise your business elsewhere in the long run.
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